Currently brands are part of our environment. That a mark achieved in particular highlight given the avalanche of logos, images, slogans, and other expressions of marketing depends on how to use the tools that the media and technology allow us to. Therefore, nowadays brands rely on any tool that helps them to highlight on its jurisdiction. For example, thanks to that search, social networks have become a worldwide important marketing tool. לא תמיד אילן בן דב. But also used techniques such as the campaigns of forms that invite you to visit a web address or a page on Facebook in particular, videos on Youtube, augmented reality and QR codes popular social marketing and Internet traffic. QR codes are an interesting way to communicate, basically because many of us have a phone capable of reading and processing these codes or also because tech companies like Google use them as part of their services, thus giving them as well a high popularity. Since brands of Haute Couture, luxury, soft drinks, jewelry, or as part of cards of presentation, printed flannels and even in very creative desserts, these codes are used to connect people with digital media content.And all because the QR codes are simple and versatile, they can be read from a screen or as part of any design, allowing to develop many ideas around them, so use them is question of imagination more than anything.